Recently named one of the best new emerging designers by Vogue Talent, MSGM proves that it is the epitome of what it means to create truly Italian designs with it’s Spring 2011 collection inspired by the hot surf spots of the seventies.

Taking inspiration from Waikiki, Pipeline, Sunset Beach, and Malibu the brand’s latest collection features a multitude of beach prints translating onto jackets, shorts, and button down tops. The Hawaiian prints weren’t the only patterns, however. Other prints included a stylized camouflage, classic polka dots, and a few other fun patterns. But somehow these pieces were upstaged by the masterfully tailored pieces (à la tuxedo jackets, slouchy trousers, and crisp Bermuda shorts) and the knitwear (à la cardigans, two-tone items, and pieces showcasing a ripped neckline.) The showing was done in – of course – a palette of neutrals with a few pops of pastel colors as well as some more saturated ones.

The collection was topped off with a selection of finely crafted leather goods including multi-tone clutches and totes as well as patent shoes sans laces. Shorts and pants were made tighter by cool rope belts. The MSGM man’s face was enhanced by chic, thin-framed sunglasses.

The Paoloni Group has made a great investment in this label because this collection will be a definite winner among their under-35 demographic when it hits stores some time in January 2011.

The Collection / 21 Pics

[Images: Courtesy of MSGM]